What to Expect in the First 90 Days
A practical timeline for restoring clarity, confidence, and control in your GTM system.
This work is not a campaign launch or a rebrand. It is a structured rebuild of how demand, pipeline, and revenue are defined, measured, and operated.
The timeline below shows what most leadership teams experience as clarity is restored and the system becomes reliable again.
This timeline reflects how GTM execution is rebuilt in real operating environments, based on prior leadership and hands-on execution experience, not a generic consulting playbook.
First 10 Business Days: Clarity and Diagnosis
In the first 10 business days, you should expect:
- Leak Map: A clear picture of where revenue is being lost, delayed, or distorted
- Alignment on definitions (stages, ownership, handoffs, and success criteria)
- Identification of the few constraints creating the most downstream noise
- Removal of obvious reporting contradictions between Sales, Marketing, and Finance
At this stage, progress looks like fewer debates and clearer answers, not immediate revenue lift.
By 30 Days: A System Leadership Can Trust
By the 30-day mark, most teams see:
- A single, defensible view of pipeline and forecast
- Cleaner handoffs and routing that reduce follow-up gaps
- Fewer surprises inside the quarter
- Early signals about what is actually converting, and what is not
The goal at 30 days is confidence, not perfection.
By 60 Days: Execution Stabilizes
At around 60 days:
- Weekly operating rhythm is established and enforced
- Demand is tied to revenue contribution, not activity volume
- Conversion rates stabilize enough to guide spend decisions
- Leadership decisions shift from reactive to deliberate
At this point, leaders usually feel they are back in control of the system, even if growth is still being tuned.
By 90 Days: Scale Becomes Intentional
By 90 days, the system is typically:
- Clean enough to scale without guesswork
- Governed by clear CAC and payback guardrails
- Understood and used by Sales, Marketing, and Finance together
- Able to support growth decisions without heroic effort
Growth becomes a choice, not a gamble.
What This Work Is Not
- A slide-only strategy exercise
- A tool migration unless necessary
- A volume-at-any-cost growth push
- A long-term dependency on outside help
This timeline assumes clear ownership and enforceable accountability.
The First Step
The first conversation is a working session to determine whether clarity can be restored quickly or whether the system needs deeper repair.